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All Good

Nature brings a lot to the table. From botanical medicines to feel-good vibes, All Good was founded by meeting nature at the table and not adding much else.

Back in the olden days (the 90s), All Good’s founder, Caroline, whipped up her first batch of plant-based hand salve for her merry band of climbers, farmers, and makers. She called it, poetically, All Good Goop: a glob of pure n’ simple organic ingredients that smelled like a dream and worked like a charm. The rest, as they say, is herstory.

Fast forward and All Good is a certified B Corporation with a more than triple bottom line business: We measure our success by environmental, social, and economic vitality. In the same way that our products are good for the people, it’s important that our business is good for the community, our customers, our vendors, and the land from which they are sourced. The All Good Team is headquartered in Morro Bay, California and just up the road is our organic farm where we grow herbs for the products. We also support environmental restoration and education projects through our partnership with 1% For the Planet.

As our branches extend, our roots grow stronger. From our products to our packaging to our “corporate machine,” we’re committed to living and inspire others to live in balance with nature. It’s our responsibility to be good stewards and take care of the habitats and communities that take care of us. This way, All Good Makes Everybody Better®.