Back in 2012, the founding members decided to visit a “shamba” or cultivated piece of land. There, they learned that the workers and farmers who helped cultivate and grow tea leaves that were then being sold to the factories in the area weren’t being paid a decent living wage. By only being paid roughly $2 per day, that meant that basic needs, like food, water, sanitation and education were not being met. After years of dedication and patience, JusTea established itself as Kenya’s first-ever, small-scale farmer-owned, Artisanal Tea Factory!
A long journey that had many trials has now brought a new and sustainable tea company to the market. Not only does JusTea create amazing and unique tea and other products, but their tea factory in Kenya has created employment opportunities for many youth and women in rural Kenya. JusTea is also a proud partner with a Women’s Herbal Tea Co-op in Eastern Kenya. JusTea is only just the first North-American distributor of this co-op’s organic herbs. This co-op employs more than 80% of women and they support a plethora of small-scale tea farmers throughout their community.
The future looks bright for JusTea and avid tea drinkers alike. JusTea looks forward to expanding its relationship with Kenyan tea farmers and bringing even more great-tasting and organically grown tea flavours to the market. Some of the flavours that are already available at JusTea are: Green, Black, Oolong and the new Purple Tea (a new category of tea that has recently hit the market). With Kenya being one of the world’s largest tea exporters, there is no question about the wide range of flavours and dedication to the craft that they bring to the table. We can’t wait to see what else JusTea is working on! Can you?