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Jacob the farmer had an idea: revolutionize the way we snack. Processed protein bars are so last year. Jacob knew there was something tastier! With a satisfying crunch! Something to fuel big adventures 
(a high protein fuel). He turned to our expert Roast Master, who came up with a special double-slow, dry roasting that uses a precisely controlled high velocity airflow. Our special dry roasting brings out that ultimate 
nutty richness and toasted crunch. And he’d add some amazing flavours to kick up the taste adventure a couple more notches.