All for One. One for All. It’s All Good.
From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective well-being.
Founded in 2011 by a group of concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality.
Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, we've expanded our portfolio to include supplements custom-tailored for a range of life stages and dietary requirements.
We're industry leaders in testing, transparency and advocacy, from sourcing the highest-quality ingredients to testing and packaging. We never use any synthetic colors, artificial flavors, artificial sweeteners or preservatives.
Every SmartyPants product is non-GMO and third-party lab tested for purity and potency. And for every bottle of SmartyPants sold, since the first bottle sold, we make a 1-for-1 nutrient grant to Vitamin Angels to help get life-changing supplements to those in need around the world.