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Puracy Natural 10x Laundry Detergent Free & Clear, 739ml

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Dye and Color Additive Free


No sulfites / sulphur dioxide

SLS Free


Cruelty Free



Puracy Natural 10x Liquid Laundry Detergent is the most concentrated laundry detergent on the market. Using plant-based enzymes and natural cleansers, this high efficiency formula requires just ¼ ounce per load, which reduces waste by more than 80%.

The biodegradable elements were carefully chosen and developed into a premium cleanser by Puracy, a trusted source for natural and organic, plant-based, child & pet safe, hypoallergenic, and effective household essentials. Developed by doctors for those with sensitive skin, the head-to-head tests have proven our proprietary blend of plant-based enzymes and natural minerals can clean as well as the synthetic brands, all while being a gentle and renewable solution. Puracy 10x formula will quickly dislodge stains, eliminate odors, remove residues, and leave your laundry naturally soft and fresh.

- Developed by Doctors for Sensitive Skin & Allergy Sufferers
- Market-Leading 10x Concentration Reduces Waste by Over 80%
- 96 Loads per bottle
- The first ingredient isn't 'Water,' unlike other detergents
- Pump Top Eliminates Measuring & Spilling
- Quadruple plant-based enzyme formula safely removes stains and odors, leaving clothes naturally soft and fresh
- Zinc Ricinoleate adds an extra element of odor elimination
- NO sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), sodium coco sulfate (SCS), petrochemicals, sulfates, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
- Naturally derived, hypoallergenic, non-toxic, vegan, gluten-free, and biodegradable
- Free & Clear or Fresh Linen (formerly Sandalwood & Rose)
- Safe for greywater and septic systems
- Never tested on animals: Certified Cruelty-Free


C12-C15 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Cocamidopropyl Betaine (Coconut-Based Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Sodium Borate (Natural Mineral Cleanser), Protease (Plant-Based Enzyme), Amylase (Plant-Based Enzyme), Mannanase (Plant-Based Enzyme), Lipase (Plant-Based Enzyme), Zinc Ricinoleate (Mineral-Based Odor Remover), Glyceryl Oleate (Plant-Based Softener), Carboxy Inulin (Plant-Based Softener), Calcium Chloride (Natural Mineral Stabilizer), Citric Acid (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Propanediol (Natural Preservative), Benzisothiazolinone (Biodegradable Preservative)

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