Itz Not
Light, satisfying, and made for modern meals, Itz Not reimagines pasta, rice, and noodles for the way we eat today. Every bite is designed to bring comfort without compromise, keeping things simple, plant based, and deliciously easy. From creamy pastas to quick stir fries, Itz Not makes lighter eating taste every bit as good as the original.
Itz Not brings comfort food into the clean eating era. Crafted with plant based ingredients, every pasta, noodle, and rice shape delivers that satisfying texture you love, just made lighter. It’s a new way to enjoy your favourite dishes without giving up the warmth, flavour, and simplicity that make them timeless.
Each pack is quick to prepare and endlessly versatile. Toss the fettuccine in a creamy sauce, use the udon in a veggie stir fry, or layer the pappardelle in a rich ragu. It’s real comfort made easy. The subtle flavour works beautifully with bold sauces, herbs, and broths, making it a natural fit for both quick weeknights and cozy weekends.
With Itz Not, lighter doesn’t mean less. It’s satisfying, modern comfort that fits your lifestyle, with simple ingredients, easy preparation, and the freedom to enjoy pasta, noodles, and rice on your own terms.