MUSH

Ashley Thompson and Kat Thomas had enough. After years in finance, they recognized a gap: people who wanted breakfast that was nutritious, satisfying, clean. But not complicated. So, in 2015, MUSH launched with one simple product: refrigerated overnight oats. No fillers. No fluff. Just oats, good fats, thoughtful sweetness, protein, and fibre. 

MUSH’s brand values emphasize simplicity, transparency, and impact. From the start, they pledged: no refined sugar, clean ingredient labels, and high protein + high fibre meals. Their overnight oats are dairy‑free (often using almond milk bases), gluten‑free, and made with ingredients you can pronounce. The protein bars continue these values. Refrigerated, fresh, nourishing, and made without sacrificing flavour. 

Their journey is as interesting as what endures in their jars. Ashley and Kat left Wall Street. They tested recipes at local farmer’s markets. They listened. They iterated. Appearing on Shark Tank gave them visibility and resources to scale. What started local became national. Today, MUSH is stocked in thousands of stores, and their range spans overnight oats, protein overnight oats, protein bars, and other fresh breakfast‑and‑snack hybrids.

Nutrition matters: many of MUSH’s products provide significant protein (~15g per bar), high fibre, and zero refined sugar. Their overnight oats meals are rich in whole grains, fruits, and wholesome ingredients. Because their goods are refrigerated, they avoid many preservatives and shelf‑stable tricks. Consumers get flavour, texture, and nutrition packed together. 

If you want breakfast that respects both your schedule and your body, MUSH delivers. It isn’t just eating—it’s choosing better, one bowl or bar at a time.