Prima
Prima makes high-protein snack bars built around grass-fed animal protein, whole-food ingredients, and a short list of recognizable components. Each 57g bar provides 21g of protein from grass-fed collagen and whey, with organic raw honey and grass-fed beef tallow forming part of Prima's ingredient approach.
Prima specializes in high-protein snack bars made with grass-fed collagen and whey, bringing animal-based protein into a convenient snack format. Each 57g bar contains 21g of protein and is certified gluten-free, with a soft, chewy texture and recipes built around a relatively short list of recognizable ingredients.
Grass-fed beef tallow, organic raw honey, coconut, cacao, egg yolk, vanilla, and coffee feature across Prima's recipes. The company takes an ingredient-focused approach that avoids seed oils, sugar alcohols, artificial ingredients, and artificial or “natural” flavour systems. Instead, Prima uses food-based ingredients to build its protein bars while keeping animal-based protein at the centre of the recipes.
Prima's protein bars are positioned as a different take on the traditional protein snack, combining a high protein content with recipes inspired by dessert-style snacks. Different combinations of whole-food ingredients give the bars variety while maintaining the same focus on grass-fed animal protein and straightforward formulations. The individual bar format also makes them easy to keep on hand as a portable protein snack.