Redefine Foods
Redefine Foods turns childhood favourites into smarter, protein-packed snacks the whole family can feel good about. Founded by Kyung Kim, the brand reimagines nostalgic treats like the Protein Pie with better ingredients, more protein, and less sugar. Big on flavour and fun collaborations, Redefine makes snacking both delicious and purposeful.
Redefine Foods started when a dad looked at the snacks he loved as a kid and realized they were packed with sugar and ingredients he did not want to give his children. Instead of settling, founder Kyung Kim set out to recreate those nostalgic flavours with high-quality protein, wholesome ingredients, and the same joyful taste that sparks childhood memories.
The result is a lineup built for modern families: Every product is developed to deliver satisfying taste and texture while supporting wellness goals, so you do not have to choose between indulgence and nutrition.
More than snacks, Redefine Foods is about making memories. The brand keeps pushing innovation and partnering with creators and fans to redefine what snacking can be, turning everyday moments into something fun, shareable, and a little more nourishing.