Roots Farm Fresh

Golden fries, crispy edges, and real vegetables at the centre of every bite. Roots Farm Fresh crafts frozen fries and vegetable sides using simple, organic ingredients and avocado oil, creating a clean, crispy result that cooks up easily at home. From classic potato fries to sweet potato fries, tots, wedges, and crinkle cuts, each product is made to bring out the natural flavour and texture of the vegetable itself.

Straight from the freezer to the oven or air fryer, these frozen fries and sides are built for everyday meals. Serve them alongside burgers, bowls, or roasted proteins, or plate them on their own with dips and sauces. Organic fries, sweet potato fries, and crispy tots that cook up golden with a crisp outside and tender centre, made with avocado oil instead of seed oils.

Roots Farm Fresh focuses on organic frozen fries, potato sides, and vegetable-based snacks made with simple ingredients. Avocado oil fries, sweet potato fries, and frozen potato snacks come together in a clean-label side dish designed for easy cooking and consistent crispness.