Roots

Founded by Ladd and Zoey, the brand began on a real family farm where agriculture isn’t just a business, it’s a way of life.

For over a decade, Roots Chips has prioritized regenerative potato farming practices designed to improve soil health, support long-term sustainability, and leave the land better than they found it. Their approach centers on continuous improvement, thoughtful farming methods, and transparency from farm to snack.

By growing their own potatoes and staying closely connected to the farming process, Roots Chips delivers snacks that feel honest, intentional, and rooted in purpose. It’s a reminder that great chips don’t start in a factory, they start in healthy soil.