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Strong Roots
Frozen food doesn’t have to be bland or full of fillers. Strong Roots is reimagining the freezer aisle with plant-based, gluten-free recipes that celebrate vegetables at their best.
From golden crispy fries to veggie-packed hash browns, every product is made with high-quality produce, clean ingredients, and no artificial additives. Their sides are designed to go from freezer to table in minutes, keeping all the flavour, colour, and texture of fresh vegetables. Whether you’re feeding the family, prepping a quick solo meal, or looking for easy ways to eat more plants, Strong Roots makes it effortless to enjoy real food with none of the unnecessary extras.
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Strong Roots started with a simple idea: frozen food should be just as flavourful, colourful, and satisfying as anything you’d make from scratch. Their mission is to create plant-based recipes that are both convenient and crave-worthy, using nothing but quality vegetables, simple seasonings, and thoughtful preparation.
Every product in their range is built around whole, recognizable ingredients such as sweet potatoes, parsnips, zucchini, beets, and cauliflower, all chosen for their natural flavour and texture. Their fries bake up crisp on the outside and tender on the inside, while their hash browns are golden, hearty, and packed with vegetables. Everything’s gluten-free, vegan-friendly, and free from artificial additives or fillers.
Strong Roots keeps things versatile, so their products work as a quick side, a satisfying snack, or part of a bigger meal. They’re perfect for baking or air-frying, delivering that craveable crunch without excess oil. You can pair their skinny fries with a veggie burger, layer their mixed root fries into a nourish bowl, or serve cauliflower hash browns with brunch without complicated preparation.
Beyond bringing you awesome really yummy sides, Strong Roots is also committed to doing better for the planet. By freezing vegetables at peak freshness, they help reduce food waste while preserving nutrients. They also focus on sustainable sourcing and recyclable packaging, so you can feel good about stocking your freezer.