The Absorption Company

How The Absorption Company Got Started

The brand started with a blood test. Co-founder Ian Somerhalder, known for his roles in The Vampire Diaries and Lost, had been taking supplements for years. He'd grown up around natural health. His mother, an advocate of Eastern medicine and influenced by their Native American heritage, had always impressed on him that great health output requires great input. But when he and his wife, actress Nikki Reed, started preparing to become parents, extensive bloodwork revealed something troubling: his body had accumulated high levels of toxins, including arsenic and lead, partly from the supplements he thought were helping him.

That was the turning point. The couple dug into the research and discovered that the average supplement only delivers about 16% of its active ingredients to your body. The other 84% passes right through. On top of that, since the FDA deregulated supplement oversight back in 1994, there's been very little visibility into what actually goes into these products. Only about 3.6% of supplements on the market are third-party tested for safety and quality.

So Ian and Nikki partnered with entrepreneurs Zeke Bronfman and Nate Medow, and the four of them spent years working with scientists, pharmacologists, and nutritionists to develop something better. The result was The Absorption Company, which launched in early 2024 with a single mission: make supplements your body can actually use.

The Technology That Sets It Apart

The core of what makes The Absorption Company different is a proprietary delivery system called Capsoil. Developed by a nanotechnology company founded in Tel Aviv with offices in New York, Montreal, and Los Angeles, Capsoil technology takes a completely different approach to how nutrients get into your bloodstream.

Here's the basic idea. Traditional supplements come in large particles that your stomach acid struggles to break down efficiently. By the time those nutrients reach your small intestine, where absorption actually happens, most of the good stuff has already been destroyed or passed through. Capsoil solves this by converting both water-soluble and fat-soluble nutrients into nanometric particles, creating either liposomal structures or self-emulsifying lipid nanoparticles that dissolve easily in water. The result is a powder you mix into cold water that delivers nutrients in a form your body can actually recognize and absorb.

In pre-clinical and in vitro studies, Capsoil technology has been demonstrated to increase bioavailability by up to 500% compared to standard supplement formats. More recent testing on their foundational singles line has shown absorption improvements as high as 149 times greater than conventional formulations. Those are significant numbers in a category where most brands don't even talk about absorption, let alone measure it.

Testing and Transparency

One thing The Absorption Company is very vocal about is how little regulation exists in the supplement space. Their answer to that is rigorous third-party testing on every single batch of every product. They use only certified ingredients, and each formula is free from contaminants, fillers, and emulsifiers. The brand sources the most bioavailable form of each ingredient available, including patented ingredients like PharmaGABA, Sensoril Ashwagandha, Zembrin, and Sabroxy, all of which come with their own clinical research backing their effectiveness.

This commitment to transparency has earned endorsements from figures like Dr. Will Cole, a functional medicine expert and New York Times bestselling author, who has praised the brand's focus on formulations designed to maximize bioavailability.

The Absorption Company Products at Natura Market

Every Absorption Company product comes as a flavoured powder in single-serve stick packs. You tear one open, shake it into cold water, and drink. No capsules to swallow, no pills to remember. The formulas are organized around four core needs that most people deal with on a daily basis.

Restore

Restore is the everyday foundation. It's a mango lemonade flavoured hydration and recovery blend built around over 900mg of electrolytes from sodium and potassium, along with Capsoil Liposomal Vitamin C, Capsoil CoQ10, Capsoil Liposomal Glutathione (a master antioxidant for liver detox and cellular recovery), and a full methylated B vitamin complex including B6, B12, folate, niacin, and pantothenic acid. It also includes AlphaSize Alpha-GPC for cognitive support. Think of it as your morning reset or your post-workout recharge. For Canadians who already use electrolyte products like Liquid I.V., Restore adds a much deeper nutrient profile to the hydration equation.

Calm

Calm is designed for those days when the noise just won't quiet down. The formula features Sensoril Ashwagandha, which has over 13 human clinical studies behind it and has been clinically proven to reduce cortisol levels. It also includes Capsoil Liposomal Vitamin D for mood support, Zembrin (a patented extract that works quickly to elevate mood), Sabroxy (a nootropic that supports cognitive function and provides antioxidant benefits), Capsoil Liposomal Magnesium Bisglycinate, and Capsoil Liposomal Saffron. It's not a sedative. It won't slow you down. It's more about helping you find a steady, focused calm so you can get through the day without feeling frayed. For other natural stress support options available in Canada, The Nue Co. also offers functional supplements and fragrances targeting stress and mood.

Energy

This one is for sustained, clean energy without the spike and crash cycle. Energy uses nanometric caffeine optimized with Dynamine for a smooth, focused lift. Ashwagandha and L-Theanine work together to reduce cortisol and eliminate jitters, keeping you in a steady flow state rather than a wired mess. It's a fruit punch flavour with a clean, slightly botanical taste. Users report that the focus kicks in before the physical energy, and importantly, there's no crash on the back end. If you're used to reaching for an afternoon coffee or conventional energy supplement, this is a more thoughtful alternative.

Sleep

Sleep takes a melatonin-free approach, which is increasingly what people are looking for. The formula uses Capsoil Liposomal Saffron, Capsoil Passionflower Oil, PharmaGABA, Glycine, Apigenin, Tart Cherry, L-Theanine, and Capsoil Liposomal Magnesium Bisglycinate. The combination is designed to reduce stress, promote deep restorative sleep, and maximize time spent in the REM phase without causing grogginess the next morning. You mix it into 6-8 ounces of water about 45 minutes before bed, and most people start feeling the effects within 15-30 minutes. For Canadians exploring other sleep support supplements, MaryRuth Organics offers liquid nighttime formulas that pair well with a broader bedtime routine.

Foundational Singles

More recently, The Absorption Company expanded their lineup with a collection of single-nutrient supplements, each re-engineered using their absorption technology. These include Capsoil Liposomal Glutathione, Capsoil Liposomal Vitamin C, Capsoil CoQ10, Capsoil Liposomal Saffron, Magnesium Glycinate, and L-Theanine. Independent testing on these foundational products has shown up to 149 times greater nutrient absorption compared to standard formulations. They're designed to complement any existing supplement routine, or to work as standalone daily essentials for people who prefer to target specific nutrients.

Buy The Absorption Company Online in Canada

The Absorption Company is a US-based brand that launched through Erewhon and has been expanding its retail presence rapidly. For Canadian customers, Natura Market is the easiest way to get your hands on these products without dealing with cross-border shipping or surprise fees. You can order alongside your other supplement essentials, pair The Absorption Company's blends with products from brands like Vital Proteins for collagen support or Organika for Canadian-made wellness staples, and have everything delivered to your door in one order.

Frequently Asked Questions

Where can I buy The Absorption Company in Canada?

You can buy The Absorption Company supplements online in Canada at Natura Market. Natura Market ships The Absorption Company products directly to customers across Canada with no surprise customs fees.

What is Capsoil technology?

Capsoil is a proprietary nanotechnology that converts nutrients into nanometric liposomal powders or self-emulsifying lipid nanoparticles. This makes both water-soluble and fat-soluble nutrients dissolve in water and absorb more efficiently, with studies showing up to 5x greater bioavailability compared to traditional supplement formats.

Are The Absorption Company supplements third-party tested?

Yes. Every batch of every product is third-party tested for safety, quality, and efficacy. The brand uses only certified ingredients and formulates without fillers or emulsifiers.

Do The Absorption Company supplements contain melatonin?

No. The Sleep formula uses a melatonin-free blend of natural ingredients including Capsoil Liposomal Saffron, Passionflower, PharmaGABA, Glycine, and Apigenin to promote deep, restorative sleep without morning grogginess.

How do you take The Absorption Company supplements?

All products come as powder in single-serve stick packs. Simply add one stick to cold water (16oz for most blends, 6-8oz for Sleep), shake or mix thoroughly, and drink. Sleep should be taken about 45 minutes before bed.

Who founded The Absorption Company?

The Absorption Company was co-founded by actors Ian Somerhalder and Nikki Reed alongside entrepreneurs Zeke Bronfman and Nate Medow. The brand launched in 2024 after years of development with scientists, pharmacologists, and nutritionists.