Vegan Rob's

Legendary entrepreneur Robert Ehrlich founded Rob’s Brand in 2015. Ehrlich had already created several of the most iconic snack brands of the past generation—including many of your favorite chips, puffs and other much-loved booty — and wanted to launch a new global snack food focused on nutrition and compassion.

His goals were simple.

Love yourself, our planet, and all living things. And above all else, make a product that was delicious, healthy, and a whole lot of fun.