What The Flour
Gluten-free baking doesn’t have to feel like a compromise. What the Flour makes it simple to bake cookies, muffins, pancakes, and waffles that taste just as good as the classics, only made with clean, gluten-free ingredients. Each mix is designed to be easy to use, reliable in the oven, and full of flavour that feels homemade.
From golden chocolate chip cookies to fluffy pancakes, hearty oat muffins, and seasonal pumpkin spice treats, the lineup covers everything you crave from fresh-baked comfort foods. These mixes skip fillers, dairy, and gluten, but keep the taste and texture you expect from a bakery-style bite. With just a few steps, you can turn your kitchen into a place that always smells like something delicious is coming out of the oven.
What the Flour proves gluten-free baking can be simple, wholesome, and satisfying. Whether it’s weekday muffins or weekend waffles, these mixes make baking easy and enjoyable.
- CA$12.99
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What the Flour was created with a clear mission: make gluten-free baking taste just as good as traditional, without complicated prep or long ingredient lists. Every mix starts with carefully chosen gluten-free flours that give structure and flavour, so your cookies, muffins, and pancakes come out light, tender, and reliably delicious.
Their cookie mix bakes up golden with melty chocolate in every bite. Oat muffins deliver a hearty, lightly sweet base that works for breakfast or snacking. Pancakes and waffles come fluffy or crisp, depending on how you like them, while seasonal pumpkin mixes bring warm spice and comfort to cool-weather mornings. Each mix is crafted to be versatile; you can keep them simple, or add fruit, nuts, or toppings to make them your own.
What makes these mixes stand out is how easy they are to work with. You don’t need to fuss with special ingredients or multiple flours; everything is blended and balanced to give you the same dependable result every time. The recipes are free from gluten and dairy, vegan-friendly, and built from real, recognizable ingredients.
Baking at home should be fun, not frustrating. With What the Flour, you get that just-baked comfort without the guesswork, so every tray of cookies or stack of pancakes feels like it came straight from the bakery, only made in your own kitchen.