Joyride
A good candy is as much about the chew as the flavour. Joyride candy pairs lower-sugar recipes with familiar shapes, from stretchy strips to soft rings and filled ropes. They keep the focus on bold fruit flavours and the sweet-and-sour combinations you reach for when you want a treat. If texture is what makes a candy your favourite, their range gives you several ways to find it.
Made with plant-based ingredients and free from artificial colours, flavours, and preservatives, Joyride proves that better-for-you candy doesn't have to sacrifice taste, texture, or fun. Whether you're satisfying a sweet craving or looking for a lower-sugar alternative to your childhood favourites, Joyride brings the best of both worlds together in every bite.
Founded by Tyler Merrick and later joined by Ryan Trahan, Joyride set out to rethink the ingredients in everyday candy while keeping it fun to eat. For you, that means choosing something that sounds delicious rather than choosing only by a claim on the wrapper. If you're looking for low-sugar candy, our selection gives you different shapes and fruit flavours for a movie-night bowl, a desk treat or something to share with friends.
Choose the Chew You Enjoy
If sour candy is your favourite, try the tangy, stretchy strips or thicker filled ropes with a chewy centre. Blue raspberry and strawberry are two familiar fruit directions to explore. Peach rings offer a softer, smaller candy with their own sweet-and-sour flavour. You may prefer one shape every time, or enjoy mixing a few when you're putting out a bowl for others.
These vegan candy options have different recipes. The blue raspberry strips and strawberry ropes are vegan but contain wheat. The peach rings are labelled vegan and gluten-free, with a facility warning that includes wheat and other allergens. Lower sugar also doesn't mean sugar-free. Use the label on the candy you're choosing to check any dietary needs, especially when you're sharing.
Make a Bowl Worth Sharing
For a relaxed movie night, put a little candy beside popcorn and a drink. If you have several shapes, serve them separately so everyone can try the chew they like. Smaller dishes also make it easier to keep track of which candy contains which ingredients. You can offer variety without turning the snack table into a collection of every flavour.
Keeping a favourite bag at your desk is just as easy when you know what you're craving. Pour some into a bowl and use the package's serving information when you want to portion it. Joyride gives you room to enjoy candy for its fruit flavour, sourness and texture, whether you're loyal to one combination or like trying a different chew.