Joyride

Buy Joyride Low Sugar Candy Online in Canada

Think back to the candy you actually reached for as a kid. The sour strips you peeled apart layer by layer. The chewy ropes with the soft centre. The watermelon wedges dusted in just enough tang to make your jaw tighten. None of that was a guilty pleasure back then, it was just the good part of an afternoon. Joyride is built on a simple, slightly stubborn belief: you should not have to leave all of that behind just because you started reading ingredient labels. Sweet, as the brand likes to put it, does not have to suck.

The catch has always been getting it to Canada. Joyride blew up on YouTube, TikTok and Target shelves across the US, and Canadians have been asking where to find it ever since. Natura Market is the answer, carrying the Joyride range and shipping it across the country with no cross-border headache.

The Story Behind Joyride

Joyride was founded in 2022 by Tyler Merrick, who came to it with more than a decade of experience in the better-for-you candy space through his previous brand. His starting question was a fair one: why does traditional candy, something designed to make you feel good, lean so heavily on huge amounts of sugar and a long list of artificial ingredients that end up making you feel worse?

His answer was Joyride. Better candy that is genuinely better for you, with less sugar, no junk, no GMOs and plant-based ingredients carrying real flavour. In 2023 the brand brought on Ryan Trahan, a candy-obsessed YouTube creator and former Division I athlete with one of the largest followings on the platform, as co-owner and Chief Creative Officer. Trahan has steered product development, packaging and the brand's playful, fan-driven personality ever since. The result is a candy company that feels less like a CPG launch and more like a community that happens to make sour strips.

What Makes Joyride Different

Low sugar candy is a crowded shelf. Joyride's argument is that most of it makes you choose between taste and ingredients, and that you should not have to. Here is how the brand approaches it.

Up to 80% less sugar Joyride candy carries dramatically less sugar than the leading brands, with many products landing around 4 grams of sugar per serving.

No artificial anything No artificial colours, flavours, sweeteners or preservatives. Colour comes from real fruit and vegetable sources, which is why the Blue Raspberry strips are honestly purple.

Naturally sweetened and plant-based Sweetness comes mostly from allulose, a plant-based sweetener found naturally in foods like figs and raisins, alongside soluble corn fibre. The recipes are vegan and non-GMO.

Texture that holds up The thing that sinks most healthier candy is texture. Joyride's strips stretch and pull, the ropes stay chewy, and the wedges keep their bite, so it reads as candy first and better-for-you second.

Shop Joyride Candy Flavours in Canada

Joyride's range is built around the formats people already feel nostalgic about, just rebuilt with a cleaner recipe. Here is what Natura Market carries.

Sour Strips

The strips are the heart of the lineup. They peel and stretch like the full-sugar version you remember, finished with a tongue-tingling sour dusting, but at roughly 4 grams of sugar per serving and with no artificial dyes. Flavours include Sour Green Apple, which is crisp and tart like a Granny Smith, Sour Blue Raspberry, which gets its purple hue from real blackcurrant juice, and Sour Pink Lemonade.

Gummy Ropes

If you grew up pulling apart strawberry ropes, these will land squarely in the nostalgia zone. The Sour Strawberry Ropes bring that classic chewy, stretchy texture with a sweet and tangy cream-filled centre, while the Cherry Berry Ropes offer a deeper, richer fruit twist. Both are plant-based and naturally coloured.

Sour Watermelon Wedges

Thick, juicy-looking gummy wedges coated in a tart sour dusting, with all the watermelon flavour and a fraction of the sugar. They are an easy lunch-bag or movie-night candy, and a reliable backup for when a craving shows up out of nowhere.

Ropes, Wedges, Twists and More

Beyond the core trio, the Joyride range stretches into peach rings, classic strawberry twists and other formats, all built on the same plant-based, low sugar foundation. The point is variety without the trade-off, so you can keep a candy drawer that does not need a disclaimer.

Where to Buy Joyride in Canada

Joyride built its momentum largely through Target and online channels in the US, which has historically made it tricky to find in Canada without ordering across the border and dealing with duties and slow shipping.

Natura Market closes that gap. As one of Canada's leading online retailers for health-focused and hard-to-find brands, Natura Market carries the Joyride range and ships it directly to your door, whether you are in Toronto, Vancouver, Montreal, Calgary, Edmonton, Ottawa or Winnipeg. No customs surprises and no cross-border math.

It also makes it easy to stock a whole better-for-you snack drawer in one order. Browse the wider gum and mint range, explore the full imported snack selection, or pair your Joyride candy with functional gum from Neuro and plant-based wellness from Fleur Marché at Natura Market.

The Joyride Difference: What You Are Actually Getting

It is easy for a candy brand to claim it is healthier. Joyride tends to show its work. Here is what separates it.

Real reduction, not a gimmick Up to 80% less sugar than the leading brands is a genuine difference, not a rounding trick on the nutrition panel.

Clean by replacement, not subtraction When Joyride cuts sugar, it replaces it with plant-based ingredients like allulose and soluble corn fibre rather than a long list of sugar alcohols and artificial sweeteners.

Honest colour The candy is coloured with real fruit and vegetable sources, even when that means the blue one looks purple. That is the brand telling on itself, in a good way.

Built with its fans Joyride invites feedback directly through its packaging and scales the most-loved flavours from there. The lineup is shaped by the people eating it.

Joyride Canada: Frequently Asked Questions

Where can I buy Joyride candy in Canada?

You can buy Joyride low sugar candy online in Canada at Natura Market. Natura Market carries Joyride sour strips, gummy ropes and watermelon wedges and ships across the country, including to Toronto, Vancouver, Montreal, Calgary, Edmonton and Winnipeg, with no cross-border fees or customs hassle.

What is Joyride candy?

Joyride is a plant-based, low sugar candy brand founded in 2022 by Tyler Merrick and co-owned by YouTube creator Ryan Trahan. Its candy contains up to 80% less sugar than traditional brands, uses no artificial colours, flavours or preservatives, and is sweetened naturally with ingredients like allulose and soluble corn fibre.

How much sugar is in Joyride candy?

Joyride candy contains far less sugar than conventional candy, with many products at around 4 grams of sugar per serving and up to 80% less sugar than the leading brands. The sweetness comes mainly from allulose, a plant-based sweetener found naturally in foods like figs and raisins.

Is Joyride candy plant-based and free from artificial dyes?

Yes. Joyride candy is plant-based, vegan and non-GMO, and is made with no artificial colours, flavours, sweeteners or preservatives. Colour comes from real fruit and vegetable sources, which is why the Blue Raspberry strips look purple rather than blue.

Why does Joyride candy have prebiotic fibre?

Joyride uses soluble corn fibre as a core ingredient, which acts as a prebiotic fibre. It helps give the candy its texture while replacing much of the sugar. Because it is high in fibre, the brand suggests easing into it rather than eating a large amount all at once.

Is Joyride candy sold in stores in Canada?

Joyride is a US brand that built its retail presence largely through Target and online channels in the US. The most reliable way to buy Joyride in Canada is online through Natura Market, which carries the range and ships across the country.