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Tru Earth

Tru Earth

Make more time for LOADS of fun with Tru Earth Eco-Strips Laundry Detergent! Tru Earth’s products make laundry day a lot easier AND more environmentally friendly!

About Tru Earth

Ryan became fed up with how much the families on the shows his kids watched would promote so much plastic waste. He wasn’t an extreme environmentalist but thought that something HAD to be done about it. Ryan connected with his entrepreneurial friend, Brad, who told him about a family member of his that was working on an eco-friendly laundry detergent patent. Both Ryan and Brad couldn’t quite grasp how a large jug of laundry detergent could fit into the size of a smartphone package. However, when Ryan, Brad, and Kevin (Ryan’s childhood friend) tried the strips for themselves, they were amazed!

They became a team and put the experience that they had with the product out there to see if anyone would be interested in it. In just 30 days, they received 1500 subscribers on the small webpage they created. It then became clear to them that many consumers wanted to make more environmentally conscious choices!

Today Tru Earth products allow you to feel confident in the fact that you’re taking care of yourself, your family, AND the planet! 

Tru Earth Products

Tru Earth’s laundry products are hypoallergenic, ultra-concentrated, and eco-friendly! Their pre-measured laundry detergent strips give you the convenience of easily adding them to the wash, while also being kinder to the planet. 

Tru Earth Eco-Strips dissolve quickly and make your laundry day more cost-efficient, super easy, and better for the environment!