At Laird Superfood, one cup of coffee was all it took to make a big splash in the world. Created by big wave surfer Laird Hamilton, Laird developed these paleo-friendly products off of the idea that plant-based foods are essential for fueling your body from sunrise to sunset. Laird noticed that adding plant-based fats to his morning coffee not only improved the taste but it also improved his performance on and off his surfboard. Laird knew that he couldn’t keep his recipe a secret, and soon enough it caught the eye of his friend, Paul Hodge. One sip of this delicious coffee was all it took for Paul to join forces with Laird to create Laird Superfood. At Laird Superfood, we make our premium products with as much care as when we made it for our friends and family. We focus on making premium non-GMO instant coffee that is good for your body and the earth. We believe that food fuels your performance, so we created our products to enable you to have the best performance of your life no matter what you’re doing. With Laird Superfood, you can sip your way to an award-winning performance.