Why be basic when you can be bold? RiceUP is popping wholegrain brown rice to crunchy perfection for sweet, smoky, and savoury brown rice chip, for the taste of a summer BBQ party in every bite–minus the grill and the mosquitoes! It’s a brown rice chip that knows how to rise up (or should we say ‘RiceUP’) to the occasion and elevate your snacking game to new heights!