The Nuco Story: I grew up in the Philippines, mainly in the area of Metro Manila where the coconut industry is of vital importance to millions of its people. Our family saw poverty and viewed firsthand the struggle of the Filipino coconut farmer. Although we were fortunate to thrive, the desperate and unjust wages coconut farmers were paid, tugged at our hearts. We made it our mission to change and positively alter the economic landscape of the Filipino farmer. As a result, NUCO organic and natural coconut products was born.