Unreal

Candy cravings hit when we least expect it, and Unreal is ready to deliver.

Unreal sets out to prove that what we loved as kids can still have a place in your new healthier lifestyle. The brand started with a simple family challenge: could classic candy be made with real ingredients and none of the junk? The answer was yes, and boy did it taste great knowing it was a little bit healthier for you.

Every Unreal product is designed to feel familiar and indulgent, just with a little less sugar. There’s no corn syrup, no artificial dyes, and no synthetic preservatives. Just smooth fair trade chocolate, organic peanut and almond butters, and fun natural colours made from vegetables like beets and carrots. And with more natural sugar sources like organic cane sugar or coconut sugar, these are sweet treats with a little less sugar, but all the satisfaction of full-sugar chocolate. From  peanut butter cups with a rich, creamy centre to dark chocolate coconut bars with a chewy snap, you’ll find options that are dairy-free, vegan-friendly, gluten-free, and Non-GMO Project Verified. 

And yet none of it feels like a compromise. No sugar alcohols, nothing new. Just straightforward chocolate and nut treats with real taste, and a little less added sugar.

Unreal also takes transparency seriously. They source fair trade cocoa to support ethical farming and better labour practices, and they keep their ingredient lists short and easy to understand. You can tell what’s inside at a glance, and you’ll feel good about what you’re sharing with your family, packing in a lunchbox, or stashing in your desk drawer for a mid-afternoon pick-me-up.

This is candy made for real life. Sweet enough to feel fun, simple enough to trust, and ready for snacking. Because sometimes, a peanut butter cup is exactly what you want. And when it’s made with care (and a tiny bit less sugar), that’s more than enough.