Goodles

If you've been trying to get your hands on Goodles in Canada, Natura Market is the easiest way to make it happen. We carry a wide range of Goodles flavours, from the classic Cheddy Mac to vegan and gluten-free options, and ship everything directly to Canadian doorsteps. No cross-border headaches, no surprise duties, no hunting through specialty import shops. Just great mac and cheese, delivered fast.

The Goodles Story: How a Superhero and a Dream Team Reinvented Mac and Cheese

The story behind Goodles starts with a conversation that almost didn't happen. Jen Zeszut, the former CEO of baby food brand Cerebelly, was exploring new ideas in the food space and asked Gal Gadot a simple question: what food do you actually love? The answer was mac and cheese. Gadot grew up eating it in Israel, relying on American relatives to bring boxes during visits, and the idea of building a better version of that childhood favourite felt authentic in a way that other celebrity brand opportunities hadn't.

Zeszut and Gadot brought in a founding team that reads like a food industry all-star roster. Deb Luster, the former president and co-founder of Annie's Homegrown, brought decades of experience in the natural mac and cheese category. Paul Earle, a brand entrepreneur and former Kraft executive, contributed branding expertise and is credited with coining the name "Goodles" itself, a playful mashup of "good" and "noodles." And Molly Michet, a food scientist who previously worked at Dreyer's and CLIF Bar, led the R&D work that turned the concept into a real product.

Headquartered in Santa Cruz, California, Goodles launched direct-to-consumer in November 2021 and sold out within three weeks. By 2022, the brand had landed on shelves at Whole Foods Market and Target, and by 2023, it had raised $13 million in Series A funding led by L Catterton to fuel nationwide expansion. Today, Goodles products are available at over 35,000 retail locations across the United States, and Canadian shoppers can find the full lineup right here at Natura Market.

What Makes Goodles Mac and Cheese Different

There's no shortage of boxed mac and cheese on grocery store shelves, but Goodles stands apart in ways that go well beyond clever branding. The difference starts with the noodle itself.

The Proprietary Noodle: Goodles developed a custom pasta recipe that blends wheat flour with chickpea protein, wheat protein, and nutrients extracted from a range of organic vegetables and plants including broccoli, spinach, kale, pumpkin, sweet potato, sunflower seed, cranberry, chlorella, maitake mushroom, and shiitake mushroom. The result is a noodle that looks, cooks, and chews like traditional pasta but delivers dramatically more nutrition. You won't taste the hidden greens. What you will taste is a satisfying, al dente bite that holds cheese sauce beautifully.

Protein and Fibre That Actually Matter: A standard serving of Goodles delivers up to 14 grams of protein and 7 grams of fibre. To put that in perspective, that's roughly 60% more protein and three times the fibre of leading brands like Kraft or Annie's. The protein comes from both the noodle itself and the real cheese blend, while the high fibre content comes from a specialty wheat flour that contains ten times more fibre than standard varieties.

Low Glycemic Index: Unlike conventional mac and cheese, which can spike blood sugar quickly, Goodles is classified as a low glycemic index food. That means a steadier, more sustained energy release after eating, which is a real benefit for anyone watching their blood sugar or just trying to avoid the post-meal energy crash.

Prebiotics for Gut Health: The fibre in Goodles noodles includes prebiotic fibre that feeds beneficial gut bacteria, adding a functional wellness component to what most people think of as a simple comfort meal. For Canadians building a gut-friendly pantry, Goodles pairs well alongside probiotic-rich options like Olipop prebiotic sodas or fermented foods from Kefirkult.

Goodles Certifications and Quality Standards

Goodles takes quality seriously, and the certifications on their packaging back that up.

Clean Label Purity Award: Goodles was the first boxed mac and cheese ever to receive the Clean Label Purity Award from the Clean Label Project. To earn this certification, the brand's finished products are sent to an independent third-party laboratory and tested for over 400 contaminants, including heavy metals, chemicals, plastics, and pesticides. Only products that meet the organization's highest standard receive the seal. Every Goodles variety carries this certification.

Non-GMO Ingredients: While Goodles hasn't pursued the formal Non-GMO Project butterfly seal (it's an expensive and time-consuming process for a young brand), they source exclusively non-GMO ingredients and require written verification from every supplier.

Kosher Certified: Multiple Goodles products are kosher certified, including their vegan and dry pasta options, which carry the Kosher Parve designation.

Nutrients from Organic Plants: The 21 nutrients in every Goodles serving are extracted from organic vegetables and fruits. While the finished product isn't certified organic overall, the presence of pesticide residues is one of the 400-plus contaminants tested for under the Clean Label Purity Award program.

Buy Goodles High-Protein Mac and Cheese Online in Canada

Natura Market carries a wide selection of Goodles flavours across their classic, gluten-free, and vegan lines. Here's what's available for Canadian mac and cheese lovers.

Cheddy Mac: The Classic

This is the one that started it all. Cheddy Mac is creamy, cheesy, and loaded with 14g of protein and 7g of fibre per serving. The real cheddar cheese blend delivers that sharp, tangy flavour you want from a classic mac, while the proprietary noodle sneaks in 21 nutrients without changing the taste. If you're trying Goodles for the first time, this is the place to start.

Shella Good: Aged White Cheddar Shells

Shella Good pairs shell-shaped pasta with a nutty, tangy aged white cheddar cheese blend. Same 14g of protein, same 7g of fibre, same hidden veggie nutrition, but with a more sophisticated cheese flavour profile that adults especially gravitate toward. The shell shape also holds sauce beautifully, making every bite extra creamy.

Twist My Parm: Asiago and Parmesan Spirals

Twist My Parm takes spiral pasta and coats it in an asiago and parmesan cheese blend for a more Italian-leaning flavour. With 14g of protein and 7g of fibre plus no added sugars, it's a flavour that hits differently from your standard cheddar mac while delivering the same nutritional punch.

Mover & Shaker: Cacio e Pepe

Inspired by the classic Roman pasta dish, Mover & Shaker brings together romano and parmesan cheeses with cracked black pepper for something savoury, peppery, and distinctly grown-up. At 14g of protein and 7g of fibre, it's comfort food with a sophisticated edge. If you love cacio e pepe but want the convenience of a boxed meal, this one delivers.

Down the Hatch: Hatch Chile Popper

For anyone who likes a little heat, Down the Hatch packs Hatch chile and poblano chile peppers into a cheesy, spicy spiral mac with 14g of protein and 8g of fibre. The heat is present but approachable, with that distinctive smoky-sweet Hatch chile flavour that mac and cheese enthusiasts go crazy for.

Smokey Dokey: Smoked Gouda

Smokey Dokey wraps the Goodles noodle in a creamy, gooey gouda cheese sauce with just a hint of natural hickory smoke. It's campfire vibes in a bowl, with the same 14g of protein and 7g of fibre you get across the Goodles lineup. One of the more unique flavours in the range and a fan favourite for good reason.

Dreamy Creamy: Cream Cheese Twist

Born from a TikTok trend of mixing cream cheese into boxed mac, Dreamy Creamy makes that hack official. Big, beautiful shells drenched in a cheddar-cream cheese sauce that's tangy, creamy, and absolutely indulgent. With 14g of protein and 7g of fibre, it's the kind of bowl that makes you wonder how something this good can actually be good for you.

Vegan Is Believin': Plant-Based White Cheddar

Goodles didn't leave plant-based eaters behind. Vegan Is Believin' uses a cashew nut milk-based vegan white cheddar sauce that's creamy, savoury, and genuinely satisfying. At 12g of protein and 7g of fibre, it holds its own against the dairy-based options and fills a gap that vegan mac and cheese fans in Canada have struggled to fill. If you're exploring other plant-based comfort foods, Jovial offers excellent organic pasta alternatives.

Gluten-Free Cheddy Mac

Gluten-Free Cheddy Mac answers the call from gluten-sensitive shoppers who want in on the Goodles experience. Made with a noodle base of corn, brown rice, chickpeas, and yellow peas, it delivers 13g of plant-based protein and 4g of fibre per serving with the same hidden veggie nutrition as the original. The texture holds up in the pot without going gummy, which is a common complaint with gluten-free pasta products.

Gluten-Free Vegan Be Heroes

Vegan Be Heroes covers two dietary needs at once: gluten-free and dairy-free. With a cashew-based vegan cheddar sauce over the same gluten-free noodle, it packs 11g of protein, 4g of fibre, and 21 nutrients into every serving. For Canadians managing celiac disease, dairy intolerance, or simply choosing plant-based eating, this one is a genuine game-changer in the boxed meal aisle.

Order Goodles in Canada: Why Natura Market?

As a US-based brand manufactured in California, Goodles has historically been tough to track down in Canada. You won't find it on most Canadian grocery store shelves, and ordering from American retailers often means dealing with cross-border shipping delays, customs fees, and uncertain delivery timelines. That's where Natura Market makes all the difference.

As one of Canada's leading online retailers for hard-to-find health and wellness brands, Natura Market stocks a wide range of Goodles flavours and ships directly across the country. No duties, no border hassle, no guessing games. Just straightforward online shopping with fast delivery to your door, whether you're in Toronto, Vancouver, Montreal, Calgary, Edmonton, Ottawa, or anywhere in between.

When you're stocking up on Goodles, you can also explore other better-for-you pantry staples available at Natura Market. Pair your mac and cheese with Primal Kitchen sauces and dressings, or round out family dinner with snacks from Simple Mills. Building a complete health-conscious pantry from a single trusted source has never been easier.

What's in Goodles Noodles: The Ingredients Behind the Nutrition

Goodles earns its reputation through what it puts in the box and, just as importantly, what it leaves out. Here's what goes into their proprietary noodle and cheese blends.

The Noodle. Goodles' standard noodle is made from wheat flour, chickpea protein, wheat protein, and nutrients extracted from ten organic plant sources: broccoli, spinach, kale, pumpkin, sweet potato, sunflower seed, cranberry, chlorella, maitake mushroom, and shiitake mushroom. The gluten-free version swaps in corn, brown rice, chickpeas, yellow peas, and chickpea protein with xanthan gum for structure.

The Cheese. Each flavour uses a different real cheese blend. Cheddy Mac features a classic cheddar with buttermilk and butter. Shella Good uses an aged white cheddar. Mover & Shaker goes with romano and parmesan. The vegan options use a cashew nut milk-based sauce with nutritional yeast for that cheesy depth. Across the board, the cheese sauces are made with recognizable dairy ingredients, and the brand avoids artificial colours and preservatives.

What's Not in There. Goodles products are free from artificial flavours, artificial preservatives, and artificial colours. All ingredients are non-GMO sourced. The brand uses no unnecessary fillers, and the Clean Label Purity Award certification confirms that the finished products have been independently tested for over 400 contaminants.

Goodles Canada: Frequently Asked Questions

Where can I buy Goodles in Canada?

You can buy Goodles high-protein mac and cheese online in Canada at Natura Market. Multiple flavours are available, including classic, vegan, and gluten-free options, all shipped directly to Canadian customers across Toronto, Vancouver, Montreal, Calgary, Edmonton, Ottawa, and beyond.

What is Goodles mac and cheese?

Goodles is a high-protein, high-fibre boxed mac and cheese co-founded by actress Gal Gadot and a team of food industry veterans including the former president of Annie's Homegrown. Each serving delivers up to 14g of protein, 7g of fibre, prebiotics, and 21 nutrients extracted from organic vegetables and plants. It's the first boxed mac and cheese to receive the Clean Label Purity Award.

Is Goodles mac and cheese healthy?

Compared to conventional boxed mac and cheese, Goodles is significantly more nutritious. It contains roughly 60% more protein and three times the fibre of leading competitors, along with 21 nutrients from organic plant sources. It's also a low glycemic index food and has been independently tested for over 400 contaminants through the Clean Label Project. It's not a health supplement, but as far as boxed mac and cheese goes, it's in a category of its own.

Does Goodles offer gluten-free options?

Yes. Goodles has a certified gluten-free line that includes Gluten-Free Cheddy Mac and Gluten-Free Vegan Be Heroes. These use a noodle made from corn, brown rice, chickpeas, and yellow peas instead of wheat, and both are Clean Label Award certified, kosher certified, and low glycemic index foods.

Does Goodles have vegan mac and cheese?

Yes. Goodles offers both a standard vegan option (Vegan Is Believin', with a cashew nut milk-based white cheddar sauce) and a gluten-free vegan option (Vegan Be Heroes). Both deliver solid protein and fibre counts along with the same 21 plant-based nutrients found in the rest of the Goodles lineup.

Who founded Goodles?

Goodles was co-founded in 2021 by actress and producer Gal Gadot, CEO Jen Zeszut (formerly of Cerebelly), former Annie's Homegrown president Deb Luster, brand entrepreneur Paul Earle, and food scientist Molly Michet. The brand is headquartered in Santa Cruz, California, and has been backed by investors including L Catterton.

How does Goodles compare to Kraft or Annie's mac and cheese?

Goodles delivers substantially more nutrition per serving than both Kraft and Annie's. With up to 14g of protein versus roughly 9-10g for competitors, and 7g of fibre versus about 2g, the difference is significant. Goodles also includes 21 nutrients from organic plants, carries the Clean Label Purity Award, and is a low glycemic index food. The taste and texture are designed to match the comfort food experience of traditional mac and cheese while delivering a more balanced nutritional profile.