That's It

Snacking doesn’t have to be complicated. That’s It. proves it.

This clean-label snacking brand makes whole food fruit snacks using only real, recognizable, simple ingredients. And we really do mean simple; their fruit bars are made from two simple ingredients. Like apples and blueberries. Or apples and mangoes. Real fruit only, nothing else. No added sugar. No juice concentrates. No binders or preservatives. 

We could go on, but really, That’s It. Just a few real fruits, pressed into one really good fruit leather bar with all the natural fibre and sweetness you’d expect from the real thing. That’s It. is dedicated to bringing you fruit snacks made from real fruit, and to cut down on waste in the food industry (all fruit is good fruit, and ready to be made into bars!!).

That’s It. has built an entire lineup around this same philosophy of simplicity, from fruit bites dipped in dairy-free chocolate to probiotic bars made with organic produce, every snack is crafted with simplicity and transparency in mind. They’re certified vegan, gluten-free, kosher, and Non-GMO Project Verified, making them a safe snacking choice for all.

Perfect for lunchboxes, travel days, or busy afternoons, these snacks are shelf-stable and fruit packed without the sticky mess. It’s the kind of plant-based snack that speaks for itself. Just fruit. Just real. Just simple. That’s It.