Non-UPF Verified

Non-Ultra-Processed (Non-UPF) Verified foods are made with real ingredients and simple processes. They don’t include artificial additives like sweeteners, colours, and emulsifiers. Added sugar and salt are limited, and heavy industrial processing is avoided. This makes it easier to enjoy foods that are less processed and more natural.

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The Non-Ultra-Processed (Non-UPF) Verified seal shows that a product is made with simple, real ingredients and minimal processing.

To qualify:

  • Ingredients must be recognizable and free from artificial sweeteners, synthetic emulsifiers, and other ultra-processed additives.
  • Added sugar and salt are limited.
  • Heavy industrial processing methods, like chemical extraction, are avoided.

This certification checks both the ingredients and the process so you can choose foods that are less processed and made from natural ingredients.