The Coconut Cult

If you've seen those iconic glass jars all over TikTok and Instagram and wondered what the fuss is about, here's the short version: The Coconut Cult isn't just yogurt. It's one of the most probiotic-dense foods you can buy, with 50 billion CFUs per ounce and 16 live probiotic strains in every jar. It's organic, it's vegan, it tastes incredible, and it actually does something for your gut. No wonder people call it a cult favourite.

What Is The Coconut Cult? The Story Behind the Yogurt Everyone's Talking About

The Coconut Cult was born out of one person's struggle with chronic gut issues. Founder Noah Simon-Waddell spent years dealing with inflammatory digestive problems that medication and steroids couldn't fix. His turning point came when he stopped eating processed food, started making everything from scratch, and discovered that the probiotic strains used in homemade yogurt were the same ones found in high-quality supplements. That discovery led him to create a fermented coconut yogurt that could deliver serious probiotic potency in every spoonful.

Co-founded in 2016 with James Harkin and Jungho Michael Oh, and launched in 2017 from San Luis Obispo, California, The Coconut Cult quickly earned a devoted following. The brand landed in Whole Foods, Sprouts, and specialty natural grocers across the US, and built a thriving direct-to-consumer business powered by a social media presence that feels more like a community than a marketing campaign. The playful pink flamingo branding and limited-edition seasonal flavours have turned what started as a gut-healing experiment into a genuine cultural moment in the wellness world.

And the name? It's actually a tongue-in-cheek nod to a real historical "coconut cult" led by a German philosopher in the South Pacific who believed coconuts were the key to immortality. The brand chose the name as a cheeky reminder to avoid fad diets and instead focus on balance, which is fitting for a product that encourages you to start with just a spoonful or two a day.

What Does The Coconut Cult Do? Why This Coconut Yogurt Is Different

There are plenty of coconut yogurts on the market, but The Coconut Cult plays in a different league entirely. Here's what sets it apart from everything else in the dairy-free yogurt aisle.

50 Billion CFUs Per Ounce — Most commercial yogurts, even the ones that advertise probiotics, contain somewhere between 1 and 10 billion CFUs per serving. The Coconut Cult packs 50 billion CFUs into every single ounce. That puts it closer to a clinical-grade probiotic supplement than a typical yogurt. For reference, popular brands like Activia contain less than 1 billion CFUs per ounce.

16 Live Probiotic Strains — Rather than relying on one or two generic cultures, The Coconut Cult uses a custom blend of 16 different probiotic species, including L. acidophilus, L. rhamnosus, B. longum, B. infantis, L. plantarum, and more. Each strain offers unique benefits for digestion, immune function, and overall gut health. The diversity of strains is part of what makes this yogurt so effective at supporting a balanced microbiome.

Never Pasteurized After Fermentation — This is a big one. Many yogurts are heat-treated after fermentation to extend shelf life, which kills off the beneficial bacteria. The Coconut Cult skips this step entirely. Their yogurt is alive from the moment it's made to the moment it hits your spoon. That's why it's refrigerated, that's why it sometimes fizzes when you open the jar, and that's why it works.

Synbiotic Formulation — The Coconut Cult functions as a synbiotic food, meaning it contains both probiotics (the beneficial bacteria) and prebiotics (the fibre that feeds them). The organic coconut and cacao used in the recipes provide natural prebiotic fibre, giving the probiotic cultures the fuel they need to thrive in your gut. This makes every spoonful more effective than taking probiotics alone.

Shop The Coconut Cult Flavours Available in Canada

Natura Market carries a rotating selection of Coconut Cult flavours, including both the core lineup and limited-edition collaborations. Here's what you can expect to find.

Original Probiotic Coconut Yogurt

This is the one that started it all. The Coconut Cult Original is unsweetened, tangy, and deeply coconutty, made from organic coconut meat, coconut cream, coconut water, and the brand's signature custom probiotic blend. With no added sugar, it's the most tart option in the lineup and a favourite among people who want maximum probiotic punch with zero sweeteners. It works beautifully on its own, drizzled with honey, or blended into smoothies.

Chocolate Mousse

The Chocolate Mousse flavour went absolutely viral on TikTok and it's easy to see why. Organic coconut cream meets rich cacao and coconut nectar to create a texture that genuinely tastes like chocolate mousse, but with 50 billion CFUs per ounce working for your gut behind the scenes. It's available in both the 237mL and 473mL jar. If you're new to Coconut Cult and want something dessert-like, start here.

Harvest Strawberry

The Harvest Strawberry uses organic freeze-dried strawberries and raspberries instead of artificial flavourings, giving it a naturally sweet, fruity profile that pairs perfectly with granola or as a standalone snack. It's lightly sweetened with organic beet root nectar and delivers the same powerful probiotic profile as every other jar in the lineup.

Wild Passion Fruit

For something more tropical, the Wild Passion Fruit flavour brings bold, tangy passion fruit into the mix alongside freeze-dried banana and organic beet root nectar. It's bright, zingy, and feels like a summer escape in every spoonful. Available in the larger 473mL jar.

Apple Pie

Comfort food meets cultured food. The Apple Pie flavour blends organic apples and cinnamon into The Coconut Cult's rich coconut base for a warm, nostalgic taste that works as both a guilt-free dessert and a functional gut health food. It's sweetened with organic coconut nectar and tastes exactly like its name suggests.

High-Protein Banana Bread

The High-Protein Banana Bread is part of The Coconut Cult's newer protein line, made with organic pea protein for extra staying power. Ripe banana sweetness with cozy cinnamon spice notes in a thick, creamy coconut yogurt base. It's perfect for anyone who loves the probiotic benefits but wants more protein to keep them full.

The Coconut Cult x Olipop — Pineapple Upside Down Cake

When two of the biggest names in gut health team up, you pay attention. The Coconut Cult x Olipop Pineapple Upside Down Cake collaboration combines The Coconut Cult's probiotic coconut yogurt base with Olipop's prebiotic and probiotic blend for a tropical, dessert-inspired flavour loaded with real pineapple chunks. It's a limited edition, so grab it while it's around. If you're already a fan of Olipop gut-friendly sodas, this collab is a must-try.

Where to Buy The Coconut Cult in Canada — Toronto, Vancouver, Montreal & More

Let's address the question that brings most people to this page: where can you actually buy Coconut Cult in Canada?

The Coconut Cult is made in California and has historically been very difficult to find north of the border. It's not available at Walmart Canada, Costco Canada, or through Amazon.ca with reliable cold-chain shipping. Some specialty health food stores may carry it occasionally, but inventory is inconsistent and the product requires careful refrigeration throughout the supply chain.

That's exactly why Natura Market exists. As one of Canada's leading online retailers for hard-to-find wellness and health food brands, Natura Market ships The Coconut Cult in temperature-controlled packaging directly to your door. Whether you're in downtown Toronto, suburban Calgary, central Montreal, or anywhere else across the country, you can order Coconut Cult online and have it arrive fresh, cold, and ready to eat. No customs fees, no cross-border guesswork, no hoping your local health store happens to have it in stock this week.

Canadians in cities like Vancouver, Edmonton, Ottawa, Quebec City, and Winnipeg have already discovered that Natura Market is the most reliable way to keep their Coconut Cult ritual going without interruption.

The Coconut Cult Ingredients — What's Actually in the Jar

One of the things that makes The Coconut Cult special is how short and clean the ingredient list is. There are no gums, no thickeners, no fillers, no refined sugars, no natural flavours, and no artificial anything. Here's what you'll find in the core flavours:

Organic Coconut Cream, Organic Coconut Meat, Organic Coconut Water — The base of every jar is built entirely from whole coconut. These provide healthy MCT fats, natural prebiotic fibre, and the rich, creamy texture The Coconut Cult is known for.

Custom Probiotic Blend (16 Strains) — L. helveticus, L. salivarius, L. lactis, L. rhamnosus, L. plantarum, L. acidophilus, S. thermophilus, B. breve, L. brevis, L. gasseri, L. casei, L. reuteri, B. longum, B. bifidum, B. infantis, and L. fermentum. Each strain is carefully selected for its ability to survive and multiply in the coconut medium.

Organic Coconut Nectar or Organic Beet Root Nectar — Used in the flavoured varieties for light natural sweetness. The Original flavour has no added sweetener at all.

Organic Freeze-Dried Fruits, Organic Cacao, Organic Cinnamon — Depending on the flavour, real organic fruits and spices provide taste without any artificial flavouring.

The core flavours carry USDA Organic certification, meaning at least 95% of the ingredients meet strict organic production standards. The coconuts are Fair Trade sourced from Thailand with no monkey labour involved in harvesting. And every jar is packaged in glass, which doesn't interfere with the fermentation process and helps preserve the living probiotics better than plastic ever could.

How to Eat The Coconut Cult — Getting the Most From Your Jar

Because The Coconut Cult is so probiotic-dense, it's designed to be consumed differently than regular yogurt. You don't need to eat the whole jar in one sitting. In fact, the brand recommends starting with just one to two ounces per day and gradually increasing as your body adjusts.

The best time to eat it is first thing in the morning with breakfast or as a late-night snack. You can eat it on an empty stomach or with food, and both approaches work well for getting the probiotics into your digestive system. Some popular ways to enjoy it include eating it straight from the jar with a spoon, layering it into parfaits with granola and fresh fruit, or blending it into smoothies for a probiotic boost.

A few things worth knowing: don't double-dip your spoon, since saliva can affect the living cultures. Keep the jar refrigerated at all times. And if you open a jar and hear a pop or see the yogurt fizz, that's totally normal. It means the probiotics are actively fermenting and producing healthy gases. The Coconut Cult team considers that a sign of an extra-powerful batch.

At the recommended serving size, a single 473mL jar can last you two to three weeks, which helps put the premium price into perspective. Think of it less like buying yogurt and more like investing in a daily probiotic ritual that happens to taste like dessert.

The Coconut Cult and Gut Health — What Is Coconut Cult Good For?

People come to The Coconut Cult for different reasons, but the core benefit is gut health. The 16-strain probiotic blend at 50 billion CFUs per ounce is formulated to support a diverse, balanced microbiome. A healthy gut microbiome has been linked to better digestion, reduced bloating, stronger immune function, improved mental clarity, and even clearer skin.

Many people who try The Coconut Cult consistently report noticeable improvements in their digestion within the first few days. Others see changes in their skin, energy levels, or overall sense of wellbeing after a few weeks of daily use. For people dealing with IBS symptoms, post-antibiotic gut recovery, or general digestive discomfort, the high probiotic density can be especially helpful, though individual results will always vary.

It's also worth noting that The Coconut Cult is naturally keto-friendly at the recommended serving size. The Original flavour has zero added sugar, and the flavoured varieties keep sugar content low per ounce thanks to organic coconut nectar and real fruit. The healthy MCT fats from coconut also make it satisfying and satiating for its small portion size. If you're exploring other probiotic and gut-health options alongside your Coconut Cult routine, Olipop prebiotic sodas and Kefirkult coconut kefir are popular complementary picks available at Natura Market.

The Coconut Cult Canada — Frequently Asked Questions

Where can I buy The Coconut Cult in Canada?

You can buy The Coconut Cult probiotic coconut yogurt online in Canada at Natura Market. The brand ships directly to Canadian customers across Toronto, Vancouver, Montreal, Calgary, Edmonton, Ottawa, Winnipeg, Quebec, and beyond, with temperature-controlled packaging to keep the yogurt fresh. No cross-border hassle or surprise duties.

What is The Coconut Cult?

The Coconut Cult is a California-made, USDA Organic certified probiotic coconut yogurt. Each ounce contains 50 billion CFUs from 16 different probiotic strains, making it one of the most probiotic-dense yogurts available anywhere. It's dairy-free, vegan, and made with organic coconut cream, coconut water, and coconut meat. There are no gums, fillers, or artificial ingredients.

What does The Coconut Cult do?

The Coconut Cult is designed to support gut health and digestive wellness through its high concentration of live probiotic cultures. With 50 billion CFUs per ounce, it delivers a daily dose of beneficial bacteria that can help improve digestion, reduce bloating, support immune function, and promote a balanced microbiome. Many users also report improvements in skin clarity and overall energy.

Is The Coconut Cult dairy-free?

Yes, The Coconut Cult is 100% dairy-free. It's made entirely from organic coconut ingredients and fermented with a custom probiotic blend. There is no milk, lactose, casein, or whey in any Coconut Cult product. It's also vegan, gluten-free, and free from soy and refined sugars.

Is The Coconut Cult lactose-free?

Yes. Since The Coconut Cult is completely dairy-free and plant-based, it contains absolutely no lactose. It's a great option for anyone with lactose intolerance or dairy sensitivity who still wants the gut health benefits of a probiotic-rich yogurt.

What are The Coconut Cult ingredients?

The ingredients vary slightly by flavour, but the base is always organic coconut cream, organic coconut water, and a custom blend of 16 probiotic strains. Flavoured varieties add organic fruits (freeze-dried strawberries, passion fruit, banana, apples), organic cacao, organic cinnamon, and organic coconut nectar or beet root nectar for subtle sweetness. There are no gums, thickeners, fillers, preservatives, or artificial ingredients of any kind.

Is The Coconut Cult available at Walmart, Costco, or Amazon in Canada?

The Coconut Cult is not reliably available at Walmart Canada, Costco Canada, or Amazon.ca with proper cold-chain shipping. Because it's a perishable, live-culture product that must stay refrigerated, ordering through Natura Market is the most dependable way to get it in Canada with temperature-controlled delivery.

How much does The Coconut Cult cost?

The Coconut Cult is a premium-priced probiotic yogurt, available in 237mL and 473mL glass jars at Natura Market. While the per-jar price is higher than conventional yogurt, the recommended serving size is just one to two ounces per day, meaning a single jar can last two to three weeks as a daily gut health ritual.

Can you get The Coconut Cult in Toronto, Vancouver, or Montreal?

Yes. Natura Market ships The Coconut Cult to all major Canadian cities including Toronto, Vancouver, Montreal, Calgary, Edmonton, Ottawa, Quebec City, and Winnipeg, as well as to smaller communities across every province. Orders ship in temperature-controlled packaging to ensure the product arrives fresh.

What is the best coconut yogurt in Canada?

The Coconut Cult is widely considered one of the best coconut yogurts available, thanks to its 50 billion CFUs per ounce, 16 live probiotic strains, USDA Organic certification, and clean ingredient list with no gums or fillers. For Canadians looking for probiotic-rich, dairy-free yogurt, it's in a category of its own. Other quality coconut-based options available at Natura Market include Kefirkult coconut kefir for a lighter, drinkable alternative.